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In operation, the system 100 leverages the IP (and in particular IMS) mobile network 112, 118 a and 118 b and a fixed network 108, 110 and 114 to provide a next generation social networking experience to the users 102 a, 104 a and 106 a of mobile terminals 102 b, 104 b and 106 b (e.g., PDAs 102 b, 104 b and 106 b).